Testimonial Wall Launch Checklist
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A step by step checklist for collecting, clearing, curating, embedding, and measuring a customer testimonial wall before it goes live on your site.

[ ] Write down the one page and the one conversion action (signup, purchase, booked call) the wall is meant to influence.
[ ] Record the current conversion rate and monthly visitors for that page so you have a baseline before anything changes.
[ ] List the customer win moments that should trigger a request, such as onboarding completed, support ticket resolved, renewal, or milestone reached.
[ ] Estimate how many requests you need to send to reach your target number of quotes, using the Review Request Volume Planner as a starting point.
[ ] Draft a short, personal request message from a named person that references the specific win and is easy to decline.
[ ] Give customers a prompt to react to (what problem did we solve, what surprised you) instead of a blank box.
[ ] Remove every avoidable step from the collection form: no account creation, no login, no more than a few fields.
[ ] Decide which formats you will accept (written quote, star rating, short video, screenshot) and which one you will ask for first.
[ ] Prepare a plain language consent line that states how the name, photo, company, and quote may be displayed.
[ ] Keep a consent record for every quote you plan to publish, including the date and exactly what the customer approved.
[ ] Flag any quote that came from a discounted, paid, or incentivized customer so it can be disclosed or excluded.
[ ] Select quotes that cover different customer types and different benefits rather than ten versions of the same praise.
[ ] Edit only for length and typos; never change the meaning, and reread each edit as if the customer were checking it.
[ ] Add attribution detail to every quote you are allowed to show: full name or first name and initial, role, company, photo, or profile link.
[ ] Choose a layout for the placement (grid, masonry, carousel, or single featured quote) and confirm it reads well on a phone.
[ ] Pick an embed method: script snippet, iframe, or static HTML rendered at build time, and note the tradeoffs you accepted.
[ ] Check that the wall loads lazily or below the fold and does not noticeably delay the page it sits on.
[ ] Confirm the quotes are readable by screen readers and that any carousel can be paused and navigated by keyboard.
[ ] Write a short, non defensive response template for critical reviews and decide who is responsible for replying.
[ ] Decide whether you will show ratings below five stars on the wall and document the rule so it is applied consistently.
[ ] Add review or aggregate rating markup only if the reviews shown on the page match what the markup describes.
[ ] Set a measurement plan: a split test if traffic allows, otherwise a before and after comparison over similar periods.
[ ] Put a reminder in the calendar to refresh the wall with new quotes and retire any that no longer describe the product.