How can you tell whether adding a testimonial wall actually improved your conversions?
Simple ways to gauge the impact of social proof without a data team.
Decide first which conversion you care about, whether a sale, sign-up, or inquiry, then compare your conversion rate for a period before and after adding the wall. Watch whether visitors who see your proof page convert more often, and simply ask new customers what convinced them to buy.
Define what success means
Decide upfront what conversion you care about, whether a sale, a sign-up, or an inquiry. You cannot measure impact without a target.
A clear goal makes any comparison meaningful.
Keep reading: Why do customer testimonials build more trust than a brand describing itself?, How can a small business ask customers for testimonials without feeling awkward or pushy?, How do you curate a testimonial wall that stays authentic while showing your best?. See how QuoteWallr helps you customer testimonial and review wall builder.
Compare before and after
Looking at your conversion rate for a period before and after adding the wall gives a rough read. It is not perfect, but it is telling.
Watch for other changes that could muddy the comparison.
Watch the proof pages
If you have a dedicated reviews page, notice whether visitors who see it convert more often. That pattern hints at influence. Related: What is the easiest way to embed a review wall on a website you already have?
Behavior around your proof is informative.
Ask your customers
Sometimes the simplest signal is asking new customers what convinced them. Their answers reveal what the numbers hide.
Qualitative feedback complements the rough metrics.
- Define the specific conversion you care about
- Compare conversion before and after adding the wall
- Watch whether proof-page visitors convert more
- Ask new customers what convinced them
Julien Jimenez
Julien Jimenez is an independent software builder based in Paris. He designs, ships, and operates focused SaaS products for small businesses and independent professionals. Read the full author page.
Frequently asked questions
Is a before-and-after comparison reliable?
It gives a rough but telling read. Just watch for other changes during that period that could muddy the comparison and skew the result.
What can customers tell you that metrics cannot?
Asking new customers what convinced them often reveals what the numbers hide. Qualitative feedback complements the rough conversion metrics and shows what actually persuaded.
Turn Happy Customers Into Proof
Customer testimonial and review wall builder. QuoteWallr is built to help you put this into practice.
Start free trialMore from the QuoteWallr blog
Why do customer testimonials build more trust than a brand describing itself?
How can a small business ask customers for testimonials without feeling awkward or pushy?
How do you curate a testimonial wall that stays authentic while showing your best?
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